Who We Are
Detailed. Dramatic. Ethereal.
Welcome to Label House By Soni Sandhu, a pioneering venture by Soni Sandhu, the first Indian-Kiwi designer to launch a brand in New Zealand that embodies the essence of avant- garde timeless fashion for today’s women.
Her inaugural flagship store nestled in Parnell, Auckland, serves as the epicentre of cultural exchange and creative exploration as her vision redefines the boundaries of fashion with every stitch involved & modern craftsmanship and true love for timeless tradition.
Drawing inspiration from rich Indian heritage and Kiwi ingenuity, her story are an embodiment of confidence and timeless style with each garment chosen through a lens of pure joy, with an innate understanding of how you love to dress, shop and live, We are committed to empowering women to embrace their individuality and feel their best by offering meticulously crafted- bespoke collections.
Our infusion of all the best elements makes it the most loved brand that adds grandeur to your celebrations & ensures that every SS garment becomes a cherished part of your wardrobe.
Since its inception, Label Soni Sandhu has stood as a sanctuary for those who seek timeless elegance – a place where heritage is honored, modernity is embraced, and fashion dreams come to life. Soni Sandhu’s vision goes beyond garments; she creates experiences that redefine the luxury fashion landscape in New Zealand.
Discover the extraordinary at Label house by Soni Sandhu, where every piece is a testament to the beauty of cultural convergence, the art of self-expression, and the true love for timeless tradition.